The BYU Cougars have made waves this season, not just for their performance on the field but also for the unique identity of their starting quarterback, Jake Retzlaff. As the only FBS program at a Mormon school, BYU’s roster features Retzlaff, who stands out as a Jewish athlete in a predominantly Mormon environment. This intriguing blend of cultures has sparked interest and admiration, especially as Retzlaff embraces his heritage.
New NIL Partnership with Manischewitz
In a groundbreaking move, Jake Retzlaff has secured a new NIL sponsorship deal with the renowned Jewish food brand, Manischewitz. This partnership is particularly significant as it marks the company’s first-ever venture into the sports world. The collaboration will feature special edition boxes of matzah adorned with Retzlaff’s likeness, a delightful nod to his Jewish roots.
Celebrating Heritage Through Food
For fans eager to get their hands on these limited-edition boxes of matzah, there’s a catch: they will only be available through a special giveaway and not in stores. This exclusivity adds to the excitement surrounding the partnership. But that’s not all! Retzlaff will also engage in creating social media and video content that highlights Jewish holiday traditions and shares delicious recipes, further bridging the gap between sports and culture.
A Personal Connection to Tradition
“Manischewitz has always been part of my life,” Retzlaff shared, reflecting on his upbringing. “I grew up with matzo with peanut butter as my favorite snack, and every Passover, my family and I made matzo pizza together. At Chanukah time, our tradition was making potato latkes.” This personal connection to the brand makes the partnership even more meaningful for Retzlaff. He added, “Now, at BYU, I’m able to share these traditions with my teammates. This partnership is about more than football — it’s about creating connections and celebrating Jewish pride in ways I never expected.”
BYU’s Impressive Season
This exciting partnership comes on the heels of a remarkable season for the Cougars. With Retzlaff at the helm, BYU started the season with an impressive 9-0 record, putting them firmly in the College Football Playoff conversation. Although they faced setbacks with a couple of losses that knocked them out of both the Big 12 race and the Playoff picture, the attention garnered by the program and Retzlaff has been substantial.
Embracing Diversity at BYU
Jake Retzlaff is one of only three Jewish students currently enrolled at BYU. A three-star recruit from California, he arrived at the school in the Class of 2021, bringing with him a rich cultural background. Growing up in a Reform synagogue, Retzlaff has embraced his identity while also being warmly welcomed by his teammates and the BYU community.
Resonating with Fans Nationwide
Retzlaff’s Jewish heritage has not only made him a unique figure in college football but has also helped him resonate with fans across the country. He has affectionately been nicknamed the “BY-Jew” and is often seen wearing a Star of David necklace, proudly showcasing his identity. His involvement in the Jewish community in Provo has further solidified his connection with fans, regardless of their affiliation with BYU.
Brand’s Vision and Support
Shani Seidman, the chief marketing officer of Kayco, which owns Manischewitz, expressed enthusiasm about the partnership: “We are so proud to welcome Jake officially into the Manischewitz family this holiday season. He is such an inspiration, and we are honored to support his exciting football career and dream. This partnership represents everything the brand aspires to be — celebrating our heritage and bringing awareness to Jewish food and excellence.”
A Unique Blend of Cultures
The collaboration between Jake Retzlaff and Manischewitz is a remarkable example of how sports can serve as a platform for cultural celebration. It highlights the importance of diversity in college football and the power of personal stories in connecting with fans. As Retzlaff continues to make headlines on the field, he is also making a significant impact off the field, showcasing how one can honor their heritage while excelling in a competitive environment.
As the season progresses, fans will undoubtedly be watching Retzlaff closely, not just for his athletic prowess but also for the way he represents and celebrates his Jewish identity. This unique partnership with Manischewitz is more than just a sponsorship; it’s a celebration of culture, tradition, and the shared experiences that bring people together. Who knew that a quarterback could be a bridge between football and Jewish pride? The BYU Cougars are not just playing for victories; they are also playing for connection and understanding in a diverse world.
