While Georgia quarterback Carson Beck might be facing criticism for his recent performance on the field, he’s certainly not struggling when it comes to his financial success off the field. With a remarkable NIL (Name, Image, and Likeness) portfolio, Beck is making waves in the college football landscape, proving that even in tough times, opportunities abound.
Carson Beck’s NIL Portfolio
Entering this season, Beck was viewed as one of the top prospects for the 2025 NFL Draft. However, he has faced challenges leading the Bulldogs’ offense, with his statistics taking a noticeable dip, including a staggering 12 interceptions over just six games. Despite these on-field struggles, Beck’s off-field ventures are thriving.
The 22-year-old quarterback has become a prominent figure in the NIL space, currently ranking as the 12th highest-paid college football player in the nation. His lucrative deals have raised eyebrows, especially after he made headlines for purchasing a Lamborghini Urus Performante earlier this year. This eye-catching purchase has drawn significant public attention to his financial success.
Carson Beck’s Earnings Breakdown
Beck’s NIL earnings are impressive, with 11 deals estimated to be worth a combined total of $1.5 million, according to On3. While he may not top the charts in terms of NIL income—players like Shedeur Sanders, Travis Hunter, and Arch Manning outpace him—his financial success is still noteworthy.
In September 2023, Beck secured his first major partnership, and since then, he has expanded his portfolio to include a variety of industries, from fast food to video games, music, and even private jets. Let’s delve into some of his most prominent deals.
Major NIL Deals
Chipotle
One of Beck’s standout partnerships is with Chipotle, where he launched “The Carson Beck Bowl,” a limited-time menu item that showcases his favorite offerings from the popular chain. This collaboration is part of Chipotle’s “Real Food for Real Athletes” campaign, which emphasizes the importance of nutritious meals for athletes. The campaign even featured playful social media content highlighting Beck and his teammates’ frequent visits to the restaurant.
Morgan & Morgan
In a recent move, Beck joined forces with Morgan & Morgan, the nation’s largest injury law firm. As part of this campaign, he will appear on digital billboards, social media ads, and YouTube promotions, further expanding his visibility and brand recognition.
The Dairy Alliance
Beck also partnered with The Dairy Alliance in September, participating in their “Milk’s Got Game” promotion alongside fellow college quarterbacks. This initiative aims to provide nutritional information to athletes, particularly highlighting the benefits of milk consumption after exercise.
Powerade
The sports drink giant Powerade has also tapped into Beck’s potential, offering him a season-long contract. In this partnership, he will feature in national television commercials and marketing campaigns, promoting the brand on his social media channels.
Beats by Dre
In August, Beck signed on with Beats by Dre, joining their “Beats Elite” campaign alongside his Georgia teammate Malaki Starks. This partnership not only enhances his brand image but also connects him with a wider audience of music and sports fans.
Airstar Charter
Beck made headlines again with his collaboration with Airstar Charter, a private jet company. This unique partnership positions him as one of only three college football players with such a deal. As part of this agreement, Beck will appear in the company’s commercials and enjoy flight hours on their citation jets.
EA Sports
In a move that resonates with gamers, Beck signed a deal with EA Sports for their upcoming video game, Sports College Football 25. This partnership allows him to connect with a younger audience and further solidify his presence in the gaming community.
The Player’s Lounge
Beck’s relationship with The Player’s Lounge, a media platform founded by athletes, began in February. He was fitted with custom golf clubs and has been actively involved in interviews and content creation with the outlet for over a year.
Associated Credit Union
Shortly after announcing his return to Georgia for the 2024 season, Beck secured a partnership with Associated Credit Union. This deal, facilitated by Everett Sports Marketing, involves the quarterback representing the credit union in various public relations campaigns and community outreach projects.
Leaf Trading Cards
One of Beck’s first NIL deals was with Leaf Trading Cards, where he appeared on several trading cards, including the 2023 Leaf Metal Thanksgiving Edition Autograph card. This early partnership laid the groundwork for his growing brand.
Zero FG Energy
Beck’s very first NIL deal was with Zero FG Energy, marking the energy drink company’s inaugural partnership with a collegiate athlete. This deal set the stage for his impressive NIL journey.
Carson Beck’s Financial Future
As of now, Beck’s net worth is estimated to be around $1.5 million, according to his On3 NIL valuation. With just three games left in his final season at Georgia and the 2025 NFL Draft looming, it will be fascinating to see how his NIL portfolio evolves in the coming months.
In the world of college football, where performance can dictate opportunities, Carson Beck is proving that off-field success can be just as impactful. As he navigates the challenges of the season, his financial achievements remind us that the game extends beyond the field, and for some players, the real victory lies in their ability to capitalize on their name, image, and likeness.
