College football’s bowl season is one of the most exciting times of the sports calendar. Every year, players and coaches are selected to participate in bowl games across the country, showcasing unique matchups that often feature teams from different conferences. This year, one of the most anticipated events is the Pop-Tarts Bowl, which is set to take place in its second season of existence in 2024.
### A Unique Bowl Experience
The Pop-Tarts Bowl made quite an impression during its 2023 debut, and anticipation is building for this year’s game. Scheduled to be held in Orlando, Florida, the matchup will feature the Miami Hurricanes and the Iowa State Cyclones. What sets this bowl apart? It’s not just the teams; it’s the quirky elements that make it memorable. Expect to see a live Pop-Tarts mascot, a trophy that includes a functioning toaster, and even a giant toaster that transforms the mascot into an edible treat for the winning team.
From edible mascots to toaster trophies, the Pop-Tarts Bowl embraces the delightful weirdness of college football. Here’s everything you need to know about this unique event in 2024.
### The Edible Mascot: A Sweet Surprise
The mascot is undoubtedly the highlight of the Pop-Tarts Bowl. Unlike traditional mascots that cheer from the sidelines, this bowl features a giant Pop-Tart mascot that truly captures the spirit of the game. Last year, the mascot was strawberry-flavored, and it made a memorable exit by diving into a giant toaster to the tune of “Hot Stuff” by Donna Summer. The stadium announcer humorously bid farewell, saying, “We always loved you, strawberry. RIP in peace. Can’t wait to eat you!”
After Kansas State’s 28-19 victory over NC State, players wasted no time enjoying the toasted reward. The mascot quickly became an internet sensation, with fans sharing their reactions and excitement on social media.
### Flavorful Fun: What’s on the Menu?
This year, the mascot’s flavor will take a delightful twist. Three Pop-Tarts will be roaming the sidelines: Wild Berry, Hot Fudge Sundae, and a fan-voted Frosted Cinnamon Roll. The MVP of the winning team will have the honor of selecting the flavor that gets toasted for the team to enjoy. Frosted Cinnamon Roll, which last appeared on shelves in 2022, is making a comeback thanks to the enthusiastic support from fans.
Heidi Ray, senior director of marketing for Pop-Tarts, expressed excitement about the engagement from fans, stating, “We know Pop-Tarts fans love to debate our flavors and were blown away by the level of engagement and speculation over the last two weeks.”
### The Trophy: A Toast to Victory
The 2024 Pop-Tarts Bowl trophy is as innovative as it is fun. This year, the trophy features an actual, working toaster that can fit a full Pop-Tart. In collaboration with General Electric, the bowl game has created a trophy that not only symbolizes victory but also allows for a delicious treat right on the field.
Todd Getz, executive director of the GE Appliances brand, shared insights into the creative process behind the trophy: “When Pop-Tarts asked us to put a working toaster inside a football trophy, we were determined to figure it out.” The result is a hand-polished marvel that includes a cord to plug it in, making toasted pastries possible, even on the football field.
### A Brief History of the Pop-Tarts Bowl
While the Pop-Tarts Bowl has only been associated with the brand since 2023, the game itself has a rich history dating back to 1990. Originally played outside Miami, the bowl has been hosted in Orlando since 2001. Over the years, it has seen various sponsors, including Florida Tourism, Mazda, and Cheez-It.
In last year’s thrilling matchup, Kansas State triumphed over NC State 28-19. The game was filled with excitement, including a successful fake punt by NC State that resulted in a 60-yard touchdown.
### What to Expect in 2024
The upcoming bowl game promises to be an entertaining showdown. Miami, which was in contention for a playoff spot until a late-season loss to Syracuse, will be looking to make a statement. Meanwhile, Iowa State is celebrating its first-ever 10-win season and a second appearance in the Big 12 title game. Fans will also be keeping an eye on potential NFL first-round draft pick Cam Ward, who will be suiting up for Miami.
Both teams may have missed out on the playoffs, but competing for a delicious Pop-Tart of their chosen flavor is a sweet consolation prize.
### The Fun of Bowl Season
As college football fans gear up for the bowl season, the Pop-Tarts Bowl stands out as a celebration of creativity, competition, and, of course, delicious snacks. With its unique elements and entertaining atmosphere, it captures the essence of what makes college football so special.
So, mark your calendars for this year’s Pop-Tarts Bowl! It promises to be a delightful blend of sportsmanship and whimsy, showcasing not just the talent on the field but the fun and excitement that college football brings to fans everywhere.
