PATRICK MAHOMES is the face of the NFL and one of the most marketable athletes in all of sports. The Kansas City Chiefs quarterback has become a household name, capturing the hearts of fans with his electrifying style of play. Since stepping into the starting role, Mahomes has consistently dazzled audiences, making him a superstar in the league.
Marketability and Endorsements
According to Forbes, Mahomes is the most marketable athlete in the NFL, with off-field earnings estimated at $25 million for 2024. This figure is significantly higher than that of his closest competitor, Justin Herbert, who earned $11 million in off-field earnings last year. Mahomes’ ability to connect with fans and brands alike has made him a sought-after figure in the marketing world.
His endorsements include major brands such as Adidas, State Farm, Subway, and Head & Shoulders. While the exact figures of his Adidas deal remain undisclosed, estimates suggest it could range from $5 million to $25 million. This partnership includes a signature line of clothing and shoes, further enhancing his brand visibility.
Investments in Sports Teams
Mahomes has also made significant investments in various sports teams, particularly in Kansas City. He owns a 1% stake in the Kansas City Royals and is a part-owner of both Sporting Kansas City and the women’s soccer team, Sporting Kansas City, which competes in the NWSL. His passion for sports extends beyond football, as he was drafted in the 37th round of the 2014 MLB Draft by the Detroit Tigers, although he never signed a contract.
Moreover, Mahomes is part of an ownership group investing in the Formula One team Alpine, alongside notable athletes like Rory McIlroy and Anthony Joshua. He expressed his excitement about this venture, stating, "I think everybody can see the appeal… I’m as competitive as anyone can get."
Real Estate Portfolio
In addition to his sports investments, Mahomes boasts a multi-million dollar real estate portfolio. The U.S. Sun previously reported that this portfolio is worth around $8 million, featuring a modest condo in Kansas City and a lavish Texas mansion valued at approximately $6 million today. This mansion, originally purchased for $3.37 million, spans 7,800 square feet and serves as his offseason retreat.
NFL Contract and Earnings
Mahomes signed a groundbreaking 10-year contract worth $450 million in 2020, a deal that doesn’t expire until 2030. However, it’s worth noting that his contract, while substantial, is not the highest among quarterbacks in the league. This season, Mahomes is earning less than $60 million, while peers like Joe Burrow and Lamar Jackson are pulling in over $95 million.
Despite this, Mahomes’ financial future looks bright. He is expected to restructure his contract multiple times before it expires, especially if he continues to perform at a high level. His combined earnings from his Chiefs contract, endorsements, and investments could propel him toward billionaire status in the coming years.
Commercials and Media Presence
Mahomes is a fixture on television, appearing in numerous commercials that resonate with fans. His face is often associated with brands like Coors Light, Essential Water, and T-Mobile. His involvement with Logan Paul and KSI’s Prime energy drink has also made waves in the sports and entertainment industries.
Family Legacy
Mahomes comes from a sports-oriented family. His father, Pat Mahomes Sr., was a professional baseball player who participated in over 300 MLB games from 1992 to 2003. Although his career earnings of approximately $2.6 million are modest compared to his son’s projected income, the Mahomes legacy in sports is undeniable.
Other Ventures
Beyond sports and real estate, Mahomes has ventured into smaller investment opportunities. He has become the face of Throne Sport Coffee, a caffeinated beverage, and has invested in health and wellness startups, including Whoop, a wearable tech firm that tracks fitness data. Additionally, he signed an equity deal with Hyperice in 2020, becoming both a brand ambassador and part-owner of the company known for its recovery products.
Conclusion
In summary, Patrick Mahomes is not just a phenomenal quarterback; he is a savvy businessman and a cultural icon. His ability to blend sports with entrepreneurship has set him apart from his peers. As he continues to excel on the field and expand his brand off the field, the future looks incredibly bright for this NFL superstar. Whether it’s through endorsements, investments, or his impressive real estate portfolio, Mahomes is building an empire that could soon reach billion-dollar heights.
